Japanese Real Ale

History

YO-HO BREWING COMPANY was established in 1996, as a subsidiary of Hoshino Resort CO., a Japanese leading resort management company.
Its establishment was soon after the removal of the law, which prohibited the production of craft beer in Japan. Until then, Japanese people didn’t have “beer culture”. Almost all beers in Japan were “Lager beer” and people rarely knew about “Ale beer”. We started brewing “Ale” with an aim of letting Japanese people know rich and various tastes of Ale.
Since then, we have been producing our ales in the town of Karuizawa, which is located in the mountainous and snowy region. Our brewery is surrounded by beautiful nature and we use natural fresh water from Mt. Asama to make our beers.
16 years have passed since the establishment of YO-HO BREWING COMPANY, and now we’ve come to be known as one of the leading Japanese craft beer breweries.
In 2010, we were awarded the “Brewery of the year” (Heavy Scale Brewery Section) by Japan Craft Beer Association. And for last 5 years, we continue to increase revenue and profit. We would like to make more and more people happy by providing our tasty beers.

“Yona Yona Ale” – Our Flagship Ale

Yona Yona Ale” is our flagship ale. We named our flagship ale “Yona Yona” (“Night after night” in Japanese) with a hope that people would enjoy our ale night after night.
“Yona Yona Ale” won gold medals at the International Beer Competition, one of the 3 biggest beer competitions in the world, 8 years in a row. “Yona Yona Ale” won wide recognition not only in Japan, but also in the world. “Yona Yona Ale” has become one of the most famous Japanese ales.

Why Cans?

Our ales are mainly provided in kegs and cans, but not in bottles. That is because we want our customers enjoy tasty ale easily at home. In cans, it is easier to distribute and more convenient for direct sales through internet.
Since about 90 percent of aluminum cans are recycled in Japan, it is environmental- friendly at the same time.

Our Mission

“Provide tasty ales and make people happy!”

Contact us

Email: yonayonaale@yohobrewing.com
1119-1 Otai, Saku city, Nagano, Japan
385-0009
TEL: 0267-66-1047 FAX:0267-66-1210

Company profile

Corporation Name YO-HO BREWING COMPANY CO
CEO Naoyuki Ide
Foundation 1996
Capital 120,000,000 yen
Employees 30
Business Manufacture and Sales of Ale Beers.
Office Head Office:2148, Nagakura, Karuizawa town, Nagano
Brewery: 1119-1 Otai, Saku city, Nagano