Company
Information
About YOHO Brewing
Our Philosophy
Our Mission
- Flavor in Beer!
Happiness in Life! - Our mission is to bring diversity to Japan’s beer market—once dominated by uniform flavors—by introducing a wide range of beer styles and fostering a new culture of beer appreciation. Through this, we bring moments of happiness to beer lovers.
It is said that there are more than 150 different beer styles around the world. However, when we first began, nearly all beer available in Japan followed the same Pilsner style. Since our founding, our mission has remained unchanged: to cultivate a beer culture in Japan that celebrates diversity, character, and individuality—moving beyond uniformity—and to bring happiness to beer lovers.
Our Vision
- A Revolutionary Leader
in Craft Beer - Establish the craft beer category in Japan and become the overwhelming No. 1. Expand the craft beer market through revolutionary activities and lay the foundation for a new beer culture.
We envision a world where craft beer—rich in individuality and diverse in flavor—is easily accessible anywhere in Japan, and enjoyed by all. To bring this vision to life, YOHO Brewing will lead the market as a driving force in the craft beer industry, actively working to establish and expand a vibrant craft beer culture.
Our Business
- Beer-Centered
Entertainment Business - We go beyond simply delivering products. Through beer, we strive to create and share “small moments of happiness.” This philosophy comes to life through unique initiatives—such as hosting interactive events with our fans and launching creative promotions that extend beyond the traditional boundaries of a beer company.
As a leading craft beer company in Japan, we believe that building a craft beer culture requires more than just brewing and selling beer—it also requires creating meaningful ways for people to experience and enjoy it. This belief is embodied in our concept of “beer-centered entertainment.” Through distinctive, one-of-a-kind initiatives, we seek to delight our customers and establish a new beer culture.
Company Profile
- Company Name
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YOHO BREWING COMPANY
- Location
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- Head Office
- 2148 Nagakura, Karuizawa-machi, Kitasaku-gun, Nagano 389-0111
- Miyota Brewery (Head Office Functions)
- 1873-4 Maseguchi, Miyota-machi, Kitasaku-gun, Nagano 389-0207
- Saku Brewery
- 1119-1 Otai, Saku-shi, Nagano 385-0009
- Tokyo Office
- Daiwa Kanda Sudacho Bldg. 3F, 2-8-2 Kanda Sudacho, Chiyoda-ku, Tokyo 101-0041
- Osaka Brewery YONA YONA BEERISE
- 1-24 Rinku Oraikita, Izumisano-shi, Osaka 598-0048
- Hokkaido SORATOSHIBA Brewery
- Inside ESCON FIELD HOKKAIDO SORATOSHIBA, 1 F Village, Kitahiroshima-shi, Hokkaido 061-1116
- Established
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June 1997
- Capital
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10 million JPY
- Executive Officer
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President and CEO: Naoyuki Ide
- Number of Employees
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223 (As of April 2026)
- Business Description
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Manufacturing and sales of craft beer
- Qualified Invoice Issuer Registration Number
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T8100001008958