Our business is not limited to “beer manufacturing.”
In 2004, we fully embraced online sales and evolved into a “beer manufacturing and service business,” directly delivering the deliciousness and appeal of beer to beer lovers. When we offered Yona Yona Ale online alongside silly yet fun events and situations, our fans loved it.
Eventually, the online world alone was no longer enough. In 2010, we held our first real-world fan event, the “Yona Yona Ale no Utage.”
We realized, “This is how we truly bring joy and happiness through Yona Yona Ale!” This realization led to the development of many initiatives, including the large-scale fan event “Yona Yona Ale no Cho-Utage,” which continues today.
Furthermore, we opened “Soratoshiba by Yona Yona Ale,” the world's first brewery restaurant with a panoramic view of the baseball field, located inside the Hokkaido Nippon-Ham Fighters' stadium “ESCON FIELD HOKKAIDO.” We also opened “YONA YONA TOKYO BREWERY,” Japan’s largest brewery restaurant directly connected to a train station, inside Shinagawa Intercity.
In addition, the experiential brewery “YOHO Brewing Osaka Brewery Yona Yona Beerise” (scheduled to open in summer 2026) will open in Izumisano City, Osaka. By offering not only beer but also brewery tours and events, we are in the process of evolving into a true “entertainment company centered around beer.”
