"SORRY MIKAN CITRUS ALE" Brewed with Domestic Mikan (Satsuma), Shipping Begins in October

YOHO Brewing Company (Karuizawa, Nagano Prefecture) is proud to announce the release of "SORRY MIKAN CITRUS ALE" brewed with domestic Mikan (Satsuma) and Kabosu juice as the newest product in the "SORRY" series, an export-exclusive craft beer brand featuring Japanese ingredients. Shipping to various countries, primarily the United States, will begin in October 2026.

The "SORRY" Series: An Export-Exclusive Brand Expressing Japan Through Japanese Ingredients and Innovative Packaging

YOHO Brewing currently exports to 9 countries (*1). Among them, the United States, which boasts a craft beer market share about 20 times larger than Japan's, is our largest destination, accounting for over half of our total export volume. To strengthen sales in the advanced U.S. craft beer market, the "SORRY" series was launched in 2016 as a brand exclusively for U.S. export (*2).
Based on the concept of "Japanese Craft Beer," the brand is characterized by its unique flavors using indigenous Japanese ingredients, paired with innovative package designs featuring a "Kabukimono" (an eccentric, flamboyant figure). Previously, we released the inaugural "SORRY UMAMI IPA" using bonito flakes in 2016, the second product "SORRY NIPPON CITRUS ALE" using yuzu and salt in 2019, and the third product "SORRY SAKURA MOCHI STOUT" (*3) using cherry blossom leaves. The release of this "SORRY MIKAN CITRUS ALE" marks the new product in the series in 7 years.

From left to right:
 "SORRY UMAMI IPA", "SORRY NIPPON CITRUS ALE", "SORRY SAKURA MOCHI STOUT", and "SORRY MIKAN CITRUS ALE"

Ale with Mikan, Kabosu and Orange 
Developed in Response to the Growing Demand for Japanese Ingredients and Fruit Beers in Recent Years

Following a drop due to the impact of COVID-19 in 2020, Japan's beer export volume has been expanding, primarily driven by major beer companies, recording an all-time high (*4). Furthermore, against the backdrop of growing international interest in Japanese cuisine—which has heightened attention on products using Japanese ingredients—and the steady expansion of the global fruit beer market (*5), our previous release featuring Japanese yuzu, "SORRY NIPPON CITRUS ALE," has been exceptionally well-received overseas, achieving continued growth in shipment volumes.

"SORRY MIKAN CITRUS ALE," we focused on "Mikan (Satsuma)," a uniquely Japanese fruit popular overseas. Brewed with domestic mikan puree along with orange and kabosu juices, this beer is characterized by a refreshing, pleasant flavor that harmonious blends hop aromas with the vibrant citrus notes of mikan. 

*⁴　出典：農林水産省「農林水産物輸出入概況」（2016年〜2024年各年版、財務省「貿易統計」データに基づく）
*⁵　出典：Grand View Research社「Fruit Beer Market Size, Share And Trends Report, 2026-2033」
　　URL: https://www.grandviewresearch.com/industry-analysis/fruit-beer-market 

製品概要

*1: United States, Australia, South Korea, Sweden, Taiwan, New Zealand, Norway, Brazil (As of September 2026)
*2: Currently exported to countries other than the United States as well.
*3: "SORRY SAKURA MOCHI STOUT" is currently discontinued.
*4: Source: Ministry of Agriculture, Forestry and Fisheries "Overview of Agricultural, Forestry and Fishery Exports and Imports"
*5: Source: Grand View Research "Fruit Beer Market Size, Share And Trends Report, 2026-2033"